Most Powerful Words in the English Language

The psychology department at Yale University allegedly did a study some years ago. In that study they identified the 10 most powerful words in the English language.
HappyGrumpy is processing the results.
Score Votes Pos Neg Neu
Love 64.5 43% 70% 6% 24%
New 20.6 9% 34% 13% 53%
Safety 18.8 3% 44% 25% 31%
You 17.9 27% 37% 19% 44%
Guarantee 8.6 2% 33% 24% 43%
Save 1.3 4% 25% 23% 52%
Health -9.9 7% 29% 39% 33%
Discover -10.8 0% 13% 23% 64%
Results -12.5 3% 20% 33% 47%
Proven -21.6 0% 12% 33% 55%
Poll results as at 2020-07-09
Number of views polled = 23,939,676
Created by @jo_kruger, 2015-12-28
Interest rate: 2